Hey there! I'm Ian, a product designer with 20 years of experience driving product outcomes. I started at Netflix in its early days, then moved on to a global design agency before founding my own studio with 5 employees.
My focus is shipping quickly, validating with data, and optimizing for business impact. My strengths are translating complex problems into clear solutions, improve conversion, and deliver measurable results.
As Netflix’s first and only designer at the time, I designed their V2 website.
During my tenure, the company’s revenue shot from $2M to over $10M
Collaborated with PayPal in the redesign of their Send/Receive Money feature
Decreased related support tickets by 34% by addressing usability issues.
Led a team of designers and developers in the creation of an online learning platform
Reduction in project timeline by implementing streamlined processes and workflows.
Simplification of complex interfaces, such as AdTech products, energy management dashboards, and audio software.
The design of financial products, including trading platforms, payment apps, insurance products, and online banking products.
Design for proprietary enterprise apps—intuitive interfaces that drive productivity and streamline complex processes
B2B SaaS mobile apps and web applications for EdTech, FinTech, MedTech, and AdTech.
Visual Storytelling in the form of instructional interfaces, presentation design, and educational animations.
Creative design work for marketing— visually compelling solutions that engage audiences and amplify brand presence.
When textbook rental giant and student advocate, Chegg, decided to venture into the job placement market, they contracted with me to design the user experience and interface for a website which would connect employers with students that were uniquely qualified for positions. I designed both the employer experience and student experience on desktop and mobile.
View Project DetailsPayPal contracted with me to design the user experience and UI for a web editor plugin that would allow merchants to effortlessly accept worldwide currencies in their online stores. Our goal was to create a seamless integration that enhanced both merchant and customer experiences.
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Samsung contracted with me to design the UX for their sports offering on mobile, tablet and television. The project was a multi-screen/multi-device interface that allowed Samsung customers to create sports viewing events amongst friends. User could invite friends to watch the game together (either physically or virtually) and the platform allowed them to chat, place bets, share stats, etc. Our role in this project was conceptualization, UX design, UI Design, Documentation, and Design QA.
View Project DetailsVonage, once a world-renowned telephony company, lives on today as a top player in the communications API space. In an ongoing cycle of user interviews, and design refinement, I worked with them to redesign their developer website, which was a big success, both internally and externally.
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My 18 years of experience working for fintech companies made me the perfect design partner for OakNorth Bank of London. While working an extensive discovery phase for the redesign of their product offerings, I set up shop overseas on a couple occasions, in order to facilitate design sprint training sessions with the broader company.
View Project DetailsI’ve been working with Ian for over a decade now. He’s an amazing partner – from product ideation, to brand marketing, to visual design, to user experience research, to interactive design.
“Without a doubt, working with Ian is a professional experience. Through the various projects I have worked on with him, his team has always gone above and beyond to produce and deliver outstanding creative work. He put emphasis on punctual delivery, while still being flexible to last minute changes. Plus, he’s fun to work with!”
Ian is my favorite Silicon Valley design partner. He and his team are always in tune with their clients and pleasant to collaborate with.
