Strivve Card Updater Product Design
Strivve hired me to design the user experience for their Card Updater product—a white-label solution for banks. Card Updater allows bank customers to quickly and easily update their credit card information across the merchants they shop with online, minimizing disruption after card loss or replacement.
My Role
UX Research
UI/UX Design
Visual Design
Prototyping
Timeline
2 Months
The Opportunity
Each year, banks lose millions in transaction volume when customers have to manually update card details after a card is lost or replaced. Strivve’s goal was to reduce this downtime by creating a tool that helps customers update their cards across multiple merchants quickly, with a focus on the most-used sites.
The Process
This greenfield project allowed us to explore solutions from the ground up. With no pre-existing design direction, I led the team through structured discovery
using personas, journey maps, flow diagrams, and wireframes. This process helped align stakeholders and define the product’s core experience.
Research
- User Demographics
- Define User Goals
- Stakeholder Interviews
- Customer Interviews
Empathize
- User Personas
- User Scenarios
- User Testing
- Journey Map
Create
- Flows
- Wireframes
- Visual Design
- Prototype
Test
- Usability
- Track usage
- Design Refinements
Responsive Brand Tiles
Brand tiles appear throughout the product, allowing users to select merchants to update with their new card details. I designed the tiles to be responsive and adaptable, with multiple states that reflect each brand’s update status and eligibility.
Branding Exercise
As part of the project, I led a brand refresh for Strivve, creating a new logo, color palette, and typography system to better reflect the product and company vision.
Design Systems Thinking
Once the product flow and functionality were defined, I took an analytical approach to component design, mapping reusable components across screens and applications to ensure consistency and address varying use cases.
The Solution
The final design featured a guided, step-by-step interface that helped users quickly update their card on key merchant sites. The flow prioritized ease, speed, and confidence, while handling edge cases like account verification and merchant exceptions. The solution balanced automation with user control, keeping the experience both efficient and trustworthy.
Landing screen
Website selection screen
Logging in screen
‘Hyperlime’ design system that I created for this product